Vision Statement
ADESA Inc. aims to be the industry leader in vehicle remarketing and financing services in North America based on sustainable, profitable growth and best-in-class service.

Brand Statement
Driven by values, ADESA Inc. solves its partners’ and customers’ challenges through personable and knowledgeable staff, numerous and diverse locations, and information and technologies.

Key Messages
ADESA Inc.’s privately held status allows a focused business approach to grow the company, improve productivity and increase shareholder value. ADESA Inc. provides superior value to customers. ADESA Inc. has a strong commitment to its employees, who are among the most experienced in the industry.

Values

Integrity
To earn and fulfill trust, we uphold high ethical standards, honesty and character, and we use the ADESA Inc. Ethics Policy as a framework for our decision making. As employees of a publicly traded company, we are accountable to our shareholders 24/7. Our value of integrity underscores all that we do and, combined with our other values, helps us make sound decisions for our employees, customers, shareholders and communities.

Customer-Focused Service
Because we care about our customers’ and partners’ success, we strive to provide the highest quality service and value through lifelong learning, quality communications, adaptability and superior outcomes. All of our customer service decisions are driven by our ethics and a commitment to shareholder value.

Teamwork
Internally and externally, we treat people with respect by providing open communication and collaborating with others to fulfill our business objectives.

Innovation
We recognize our future is driven by change that will help ADESA Inc. grow and prosper to benefit our constituents. We realize that modest, incremental improvements can have as significant an impact on our operations as sweeping innovations.

Employee Commitment
While we push for ideas to grow the corporation, we recognize there is more to life than work. We strive to create a work environment that is high-energy and demanding, yet fun. Through training and development, we provide equal opportunity for our employees to improve the quality of their lives. We take steps to ensure the safety of our employees working at all levels of the corporation.

Community Support
ADESA Inc. cares about the communities in which we work and live. We believe that giving others our time, talent and treasure is the right thing to do. Also, related to corporate responsibility and integrity, ADESA Inc. takes steps to make our operations environmentally responsible.